“Oxbow Back To Powder” is coming to a village resort with an intact, preserved ski area.
In Arêches-Beaufort (Savoy, France), sustainable development is not just an empty concept. This village resort located in the Beaufortin massif, 20 km from Albertville, has succeeded in favoring activities that are in harmony with mountain life. All around the 300-year-old houses, the ski slopes rise in tiers over thousands of hectares of preserved forest and mountain pastures, at the foot of the mythical Pierra Menta peak.
Sustainable development is also a value promoted by Oxbow which, since its creation in 1985, has held a special place in the world of boardsports: the brand also has a long-standing commitment to a global, eco-design strategy for its textiles and accessories ranges.
The 2nd edition of “Oxbow Back To Powder” will therefore be taking place from February 1 thru 7, 2009 in a ski area that is both intact and safe. Oxbow, Laurent Favre and Christophe Weber have invited the best riders from all over the world to come and give free rein to their creativity.
An edition where the dominant theme is respect for the environment
For a long time, Oxbow has been taking action to raise awareness of environmental issues and protect the environment, particularly for coastal and mountain regions. In this respect, Oxbow is following the culture and experience of the Lafuma Group, a trail-blazer in terms of the consideration given to sustainable development issues.
For its part, Arêches-Beaufort was the first resort to sign up to the French National Charter for Sustainable Development, which was drawn up jointly by the French Association of Mayors of Mountain Resorts, the French Environment and Energy Management Agency (ADEME) and Mountain Riders. In parallel to this Charter, the company in charge of Arêches-Beaufort’s ski-lifts is initiating an ISO 14001 environmental certification process and is investing massively to renovate the resort: the facilities that are being put in place take account of summer agricultural activity and incorporate the preservation of pastures and landscapes into their specifications.